Poor Customer Service of Your Retail Shop can Break You
If you have an online shop that offers candles to people around the world you should think about the ways customers can contact you. You should also consider how responsive you are to customers who have questions.
When you have an online business users expect interaction with the owner or someone who works for the company if they have questions. If you are not responsive it can cause you serious problems. Customers will not shop from you and they may even say bad things about you if they have already made a purchase and they have questions.
One of the best ways to provide customer service without actually responding is to create a frequently asked questions page. This way, you can track all of the questions that shoppers on your site ask you and then you can put these questions and the answers on the web page. This can be easily accessible from your site and users won’t bother you so much. This page is important for a year round business as it is a holiday site like someone who sells artificial Christmas trees. A business owner of a holiday site selling Christmas trees may not pay attention to their email or questions as often during the summer months. A frequently asked questions page will eliminate any trouble with poor customer service. Since you are not selling lighted palm trees and you have a year round product you need a page like this even more.
You should provide an email to customers where they can contact you with questions. A candle business can take off on the web and if you provide your home phone number it could cause you problems you really don’t want. The best way for people to contact you is via email. This gives you an easy way to track questions and track those that you have already responded to. You might even consider creating response emails as templates to the most common questions so you don’t have to continue answering the same questions over and over. This way you can just respond by sending in the pre-written response. The point is that you are responding.
When you don’t respond to customers or provide a way for someone to contact you it is very poor customer service. You want to be a successful retailer online of candles and customers need to have a way to contact you. A shipment could get lost in the mail and the customer may not receive their order. What are they supposed to do if they cannot contact you? They shouldn’t have to make another order. What if they receive their candles but you improperly packed the candles so they were all broken when they were received? Problems like this cause customers to talk bad about you.
Customer service is vital when you have an online business. If you have a seasonal site or a year round site you still need to pay attention and provide a way to answer frequent questions that might come your way. When you do this you get more respect from the online communities and the shoppers.
Article source: http://www.candlesobsession.com/blog/poor-customer-service-of-your-retail-shop-can-break-you/